Analysis software ANALYTICS

reportingmachine learningfoundation

The analytics solution for unified customer measurement across data, content, and journeys. Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Our advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences — faster. Explore our analytics features and capabilities. Adobe uniquely brings together the entire data-to-insights-to-action workflow with a centralized system for data collection, processing, analysis, reporting, and output. This gives teams across your organization a deep understanding of their business, empowering them to make better decisions more quickly. Insights into every customer and journey. Adobe Customer Journey Analytics instantly delivers the most accessible and relevant first-party customer insights — connecting customer identity and interactions from across channels, devices, and time — so you can easily explore the complete customer journey and make more informed business decisions. Gain a deeper understanding of your business with first-party, customer-level data analysis. Get modern, flexible data frameworks to ingest, process, and correlate all customer data types to enable advanced analytic capabilities that can deliver insights within seconds. Visualize the complete customer journey across digital and offline channels for a more cohesive view of the customer. Use generative AI tools to accelerate everyday tasks for analysis and optimization across billions of data points.