Alicona Pick & Place is an automation solution that makes it possible to set up a complete automation process within ten minutes. Therefore an optical measurement system is extended with a robot arm to automatically pick, place, measure and sort components. Pick & Place can also be used in smaller production environments and pays for itself within ten months. The system is based on the interaction between an administrator who pre-defines automation processes, the collaborative robot for the manipulation and placing of components as well as high-resolution optical 3D measurement technology. The possible connection to existing production systems including ERP facilitates adaptive production planning.