Promotional packaging

shelf

The increase in demand for Shelf Ready Packaging (SRP) and Retail Ready Packaging (RRP) has created a whole new science in packaging. At DS Smith we 'think backwards from the shelf', basing our innovative solutions on the size of the shelves you’ll be stocked on, known rates of sale and replenishment and the optimal pack size for your product. Drive sales where it matters most Designed correctly, SRP and RRP have a vital part to play in your promotional mix, generating sales in-store at the crucial point of purchase. We work with your marketing teams to ensure your packaging reflects your brand positioning, achieves visual disruption in your category and helps your promotions succeed. Key benefits of our SRP: • More stock and more range on shelves • Faster replenishment in the store • Better product availability • Brand and promotional communication • Successful launches • Improved merchandising • Product visibility and easy navigation for shoppers