The 3111/14 Electronic Article Surveillance Label Applicator has a R3 digital display that offers selection of five languages (English, French, German, Italian, Spanish), domestic or CE (European) configurations, standard/metric unit display and detailed alarm messages. Can rotate 360°. The EAS change-over kit allows the user to switch to Checkpoint or Sensormatic labeling for added versatility. This machine is equipped with Stepper motor drive for precise starting / stopping, increased reliability, wider range speed variability, and lower maintenance. In addition, it provides an Automatic setup with multiple programmable label pages for easy changeovers to different label sizes and a Security tag applicator that applies Checkpoint or Sensormatic security tags for theft prevention of goods. Furthermore, The Quick-Action collapsible rewind allows easy removal of scrap liner.