CRM software CRM

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Customer relationship management (CRM) is a complete software system that manages customer relationships, but it isn't a single solution. To effectively manage, analyze, and improve your customer relationships, you need a comprehensive set of cloud solutions that supports your organization at every customer interaction point. Which is why your CRM solution should include a sales cloud, service cloud, ecommerce cloud, and marketing cloud, as well as a customer data platform (CDP) that can combine online, offline, and third-party data sources for an always up-to-date customer 360 view. What is a CRM system? A CRM system gathers, links, and analyzes all collected customer data, including contact information, interactions with company representatives, purchases, service requests, assets, and quotes/proposals. The system then lets users access that data and understand what happened at each touchpoint. Through this understanding, a complete customer profile is developed, and a solid customer relationship is built. Customer data can also be aggregated to populate incentive compensation modeling, sales forecasting, territory segmentation, campaign design, product innovation, and other sales, marketing, and customer service activities. CRM tools and software help you streamline the customer engagement process, close more sales deals, establish strong customer relationships, build customer loyalty, and ultimately increase sales and profits.